Depicting Women as Sex Objects in Television Advertising: Effects on Body Dissatisfaction

@article{citeulike:2552566, abstract = {This study examined whether exposure to TV ads that portray women as sex objects causes increased body dissatisfaction among women and men. Participants were exposed to 15 sexist and 5 nonsexist ads, 20 nonsexist ads, or a no ad control condition. Results revealed that women exposed to sexist ads judged their current body size as larger and revealed a larger discrepancy between their actual and ideal body sizes (preferring a thinner body) than women exposed to the nonsexist or no ad condition. Men exposed to the sexist ads judged their current body size as thinner, revealed a larger discrepancy between their actual and ideal body size (preferring a larger body), and revealed a larger discrepancy between their own ideal body size and their perceptions of others' male body size preferences (believing that others preferred a larger ideal) than men exposed to the nonsexist or no ad condition. Discussion focuses on the cognitive, attitudinal, and behavioral consequences of exposure to gender stereotypic television advertising. 10.1177/01461672992511012}, author = {Lavine, Howard and Sweeney, Donna and Wagner, Stephen H. }, citeulike-article-id = {2552566}, doi = {http://dx.doi.org/10.1177/01461672992511012}, journal = {Pers Soc Psychol Bull}, keywords = {as, objects, sex, women}, month = {August}, number = {8}, pages = {1049--1058}, posted-at = {2008-03-18 19:33:45}, priority = {3}, title = {Depicting Women as Sex Objects in Television Advertising: Effects on Body Dissatisfaction}, url = {http://dx.doi.org/10.1177/01461672992511012}, volume = {25}, year = {1999} }

TY - JOUR ID - citeulike:2552566 L3 - citeulike-article-id:2552566 TI - Depicting Women as Sex Objects in Television Advertising: Effects on Body Dissatisfaction JF - Pers Soc Psychol Bull VL - 25 IS - 8 SP - 1049 EP - 1058 N2 - This study examined whether exposure to TV ads that portray women as sex objects causes increased body dissatisfaction among women and men. Participants were exposed to 15 sexist and 5 nonsexist ads, 20 nonsexist ads, or a no ad control condition. Results revealed that women exposed to sexist ads judged their current body size as larger and revealed a larger discrepancy between their actual and ideal body sizes (preferring a thinner body) than women exposed to the nonsexist or no ad condition. Men exposed to the sexist ads judged their current body size as thinner, revealed a larger discrepancy between their actual and ideal body size (preferring a larger body), and revealed a larger discrepancy between their own ideal body size and their perceptions of others' male body size preferences (believing that others preferred a larger ideal) than men exposed to the nonsexist or no ad condition. Discussion focuses on the cognitive, attitudinal, and behavioral consequences of exposure to gender stereotypic television advertising. 10.1177/01461672992511012 KW - as KW - objects KW - sex KW - women AU - Lavine, Howard AU - Sweeney, Donna AU - Wagner, Stephen PY - 1999/08/01/ UR - http://dx.doi.org/10.1177/01461672992511012 ER -