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Constructing Web User Profiles: A Non-invasive Learning Approach

by: Philip Chan
Web Usage Analysis and User Profiling (2000), pp. 39-55.


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Our web user profiles consist of Page Interest Estimators (PIE’s) and Web Access Graphs (WAG’s). We discuss a non-invasive approach to estimating the user’s interest of a web page without directly asking the user. A time and space efficient method is proposed for locating multi-word phrases to enrich the common bag-of-words representation for text documents. PIE’s are then learned to predict the user’s interest on any web page. A WAG summarizes the web page access patterns of a user. We describe how a user profile can be utilized to analyze search results and recommend new and interesting pages. Our empirical results on PIE’s are encouraging.


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