Violence and Sex in Television Programs Do Not Sell Products in Advertisements

by: Brad J Bushman

Psychological Science, Vol. 16, No. 9. (September 2005), pp. 702-708.

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Abstract

Adults (N= 336) 18 to 54 years old watched a television program containing violence, sex, both violence and sex, or no violence and sex. Programs were shown in a comfortable room containing padded chairs and tasty snacks. Each program contained the same 12 ads. Embedding an ad in a program containing violence or sex reduced (a) viewers' likelihood of remembering the advertised brand, (b) their interest in buying that brand, and (c) their likelihood of selecting a coupon for that brand. These effects occurred for males and females of all ages, regardless of whether they liked programs containing violence and sex. These results show that violence and sex in television programs do not sell products in advertisements.

@article{citeulike:302742, abstract = {Adults (N= 336) 18 to 54 years old watched a television program containing violence, sex, both violence and sex, or no violence and sex. Programs were shown in a comfortable room containing padded chairs and tasty snacks. Each program contained the same 12 ads. Embedding an ad in a program containing violence or sex reduced (a) viewers' likelihood of remembering the advertised brand, (b) their interest in buying that brand, and (c) their likelihood of selecting a coupon for that brand. These effects occurred for males and females of all ages, regardless of whether they liked programs containing violence and sex. These results show that violence and sex in television programs do not sell products in advertisements.}, author = {Bushman, Brad J. }, citeulike-article-id = {302742}, doi = {10.1111/j.1467-9280.2005.01599.x}, issn = {0956-7976}, journal = {Psychological Science}, keywords = {advertisement, consumer-behavior, sex, violence}, month = {September}, number = {9}, pages = {702--708}, posted-at = {2005-08-25 10:54:31}, priority = {2}, publisher = {Blackwell Publishing}, title = {Violence and Sex in Television Programs Do Not Sell Products in Advertisements}, url = {http://dx.doi.org/10.1111/j.1467-9280.2005.01599.x}, volume = {16}, year = {2005} }

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TY - JOUR ID - citeulike:302742 L3 - citeulike-article-id:302742 TI - Violence and Sex in Television Programs Do Not Sell Products in Advertisements JF - Psychological Science VL - 16 IS - 9 SP - 702 EP - 708 PB - Blackwell Publishing SN - 0956-7976 N2 - Adults (N= 336) 18 to 54 years old watched a television program containing violence, sex, both violence and sex, or no violence and sex. Programs were shown in a comfortable room containing padded chairs and tasty snacks. Each program contained the same 12 ads. Embedding an ad in a program containing violence or sex reduced (a) viewers' likelihood of remembering the advertised brand, (b) their interest in buying that brand, and (c) their likelihood of selecting a coupon for that brand. These effects occurred for males and females of all ages, regardless of whether they liked programs containing violence and sex. These results show that violence and sex in television programs do not sell products in advertisements. KW - advertisement KW - consumer-behavior KW - sex KW - violence AU - Bushman, Brad PY - 2005/09// UR - http://dx.doi.org/10.1111/j.1467-9280.2005.01599.x ER -

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