The impact of affective and cognitive focus on attitude formation

@article{citeulike:233122, abstract = {We examined the effects of unobtrusive affective and cognitive focus on attitude formation. To induce focus, participants worked on a word-search puzzle consisting of either affective (e.g., emotion) or cognitive (e.g., reasoning) words. They then read positive and negative affective and cognitive information about a new attitude object. In the affective focus condition, evaluations were more congruent with the valence of the affective information than they were in the cognitive focus condition, where evaluations were more congruent with the valence of the cognitive information than they were in the affective focus condition. Affective focus also resulted in enhanced recall of affective information. The effects on evaluations remained stable over time, whereas effects on memory disappeared. Finally, affective focus was associated with faster response times, suggesting enhanced accessibility of affect-based attitudes. The present research shows that an affective or cognitive focus leads to the formation of different attitudes.}, author = {van den Berg, Helma and Manstead, Antony S. and van der Pligt, Joop and Wigboldus, Daniel H. }, citeulike-article-id = {233122}, doi = {10.1016/j.jesp.2005.04.009}, journal = {Journal of Experimental Social Psychology}, keywords = {affect, attitudes, cognition}, posted-at = {2005-06-21 09:57:28}, priority = {2}, title = {The impact of affective and cognitive focus on attitude formation}, url = {http://dx.doi.org/10.1016/j.jesp.2005.04.009}, volume = {In Press, Corrected Proof} }

TY - JOUR ID - citeulike:233122 L3 - citeulike-article-id:233122 TI - The impact of affective and cognitive focus on attitude formation JF - Journal of Experimental Social Psychology VL - In Press, Corrected Proof N2 - We examined the effects of unobtrusive affective and cognitive focus on attitude formation. To induce focus, participants worked on a word-search puzzle consisting of either affective (e.g., emotion) or cognitive (e.g., reasoning) words. They then read positive and negative affective and cognitive information about a new attitude object. In the affective focus condition, evaluations were more congruent with the valence of the affective information than they were in the cognitive focus condition, where evaluations were more congruent with the valence of the cognitive information than they were in the affective focus condition. Affective focus also resulted in enhanced recall of affective information. The effects on evaluations remained stable over time, whereas effects on memory disappeared. Finally, affective focus was associated with faster response times, suggesting enhanced accessibility of affect-based attitudes. The present research shows that an affective or cognitive focus leads to the formation of different attitudes. KW - affect KW - attitudes KW - cognition AU - van den Berg, Helma AU - Manstead, Antony AU - van der Pligt, Joop AU - Wigboldus, Daniel UR - http://dx.doi.org/10.1016/j.jesp.2005.04.009 ER -