Patient communication: a multidisciplinary approach using animated cartoons

@article{citeulike:2774070, abstract = {Communication is a major problem in the management of patients. Miscommunication occurs frequently in populations with low reading skills, illiteracy does not completely account for the observed low rates of recall of communicated information. Transmission of the message also plays an important role. Successful strategies to improve communication with patients include the use of videotapes, videotape modeling or cartoon illustrations. Do these products communicate effectively because they overcome illiteracy or because they also transmit a very clear message? Can good transmission of messages overcome illiteracy? In this study, we compared the effectiveness of a printed message about polio vaccinations with the same message converted into a production of animated cartoons using marketing and advertising techniques. The production that resulted from using this strategy showed that in the setting of this study, a well-designed animated cartoon is more effective in delivering a message than the same information provided in written instructional materials. 10.1093/her/cyg079}, author = {Leiner, Marie and Handal, Gilbert and Williams, Darryl }, citeulike-article-id = {2774070}, doi = {10.1093/her/cyg079}, journal = {Health Educ. Res.}, month = {October}, number = {5}, pages = {591--595}, posted-at = {2008-05-09 04:24:34}, priority = {2}, title = {Patient communication: a multidisciplinary approach using animated cartoons}, url = {http://dx.doi.org/10.1093/her/cyg079}, volume = {19}, year = {2004} }

TY - JOUR ID - citeulike:2774070 TI - Patient communication: a multidisciplinary approach using animated cartoons JF - Health Educ. Res. VL - 19 IS - 5 SP - 591 EP - 595 N2 - Communication is a major problem in the management of patients. Miscommunication occurs frequently in populations with low reading skills, illiteracy does not completely account for the observed low rates of recall of communicated information. Transmission of the message also plays an important role. Successful strategies to improve communication with patients include the use of videotapes, videotape modeling or cartoon illustrations. Do these products communicate effectively because they overcome illiteracy or because they also transmit a very clear message? Can good transmission of messages overcome illiteracy? In this study, we compared the effectiveness of a printed message about polio vaccinations with the same message converted into a production of animated cartoons using marketing and advertising techniques. The production that resulted from using this strategy showed that in the setting of this study, a well-designed animated cartoon is more effective in delivering a message than the same information provided in written instructional materials. 10.1093/her/cyg079 AU - Leiner, Marie AU - Handal, Gilbert AU - Williams, Darryl PY - 2004/10/01/ UR - http://dx.doi.org/10.1093/her/cyg079 ER -