Seeing Is Remembering: How Visuals Contribute to Learning from Television News

@article{citeulike:3032830, abstract = {It is argued that TV has not improved people's understanding of current events as expected because: (1) the manner of presentation of visuals makes it difficult to absorb information; (2) visuals contain too little information to produce substantial knowledge gains; (3) the audience may ignore much of the visual information in favor of the verbal context; \& (4) audience information gain has not been measured appropriately. Here, two sets of newscasts -- (A) all political stories from national news for 2 weeks in Feb 1985, \& (B) national \& local news stories from Jan-Apr 1985 -- were coded with respect to routine information, main topic, verbal themes, \& visual scenes. Information, emotions, \& perspectives of the visuals were identified using a gestalt coding approach. Results suggest that visual themes were more memorable than verbal themes; also, respondents believed that visuals enhanced recall. However, the presentation of the news stories does make learning difficult, although visuals create access to information through overcoming literacy \& verbal hurdles. 8 Tables, 34 References. C. Grindle}, author = {Graber, Doris }, citeulike-article-id = {3032830}, journal = {Journal of Communication}, keywords = {learning, m--contentanalysis, --politicalcommunication, television, televisionnews, t--graber}, number = {3}, pages = {134--155}, posted-at = {2008-07-22 14:58:02}, priority = {2}, title = {Seeing Is Remembering: How Visuals Contribute to Learning from Television News}, volume = {40}, year = {1990} }

TY - JOUR ID - citeulike:3032830 L3 - citeulike-article-id:3032830 TI - Seeing Is Remembering: How Visuals Contribute to Learning from Television News JF - Journal of Communication VL - 40 IS - 3 SP - 134 EP - 155 N2 - It is argued that TV has not improved people's understanding of current events as expected because: (1) the manner of presentation of visuals makes it difficult to absorb information; (2) visuals contain too little information to produce substantial knowledge gains; (3) the audience may ignore much of the visual information in favor of the verbal context; & (4) audience information gain has not been measured appropriately. Here, two sets of newscasts -- (A) all political stories from national news for 2 weeks in Feb 1985, & (B) national & local news stories from Jan-Apr 1985 -- were coded with respect to routine information, main topic, verbal themes, & visual scenes. Information, emotions, & perspectives of the visuals were identified using a gestalt coding approach. Results suggest that visual themes were more memorable than verbal themes; also, respondents believed that visuals enhanced recall. However, the presentation of the news stories does make learning difficult, although visuals create access to information through overcoming literacy & verbal hurdles. 8 Tables, 34 References. C. Grindle KW - learning KW - m--contentanalysis KW - --politicalcommunication KW - television KW - televisionnews KW - t--graber AU - Graber, Doris PY - 1990/// ER -