Maximizing the spread of influence through a social network

by: D Kempe, J Kleinberg, E Tardos

(2003)

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Abstract

Models for the processes by which ideas and influence propagate through a social network have been studied in a number of domains, including the diffusion of medical and technological innovations, the sudden and widespread adoption of various strategies in game-theoretic settings, and the effects of "word of mouth" in the promotion of new products. Recently, motivated by the design of viral marketing strategies, Domingos and Richardson posed a fundamental algorithmic problem for such social...

@misc{citeulike:416639, abstract = {Models for the processes by which ideas and influence propagate through a social network have been studied in a number of domains, including the diffusion of medical and technological innovations, the sudden and widespread adoption of various strategies in game-theoretic settings, and the effects of \"word of mouth\" in the promotion of new products. Recently, motivated by the design of viral marketing strategies, Domingos and Richardson posed a fundamental algorithmic problem for such social...}, author = {Kempe, D. and Kleinberg, J. and Tardos, E. }, citeulike-article-id = {416639}, keywords = {influence, social\_networks}, posted-at = {2005-12-02 12:10:00}, priority = {2}, title = {Maximizing the spread of influence through a social network}, url = {http://citeseer.ist.psu.edu/kempe03maximizing.html}, year = {2003} }

RIS record

TY - GEN ID - citeulike:416639 L3 - citeulike-article-id:416639 TI - Maximizing the spread of influence through a social network N2 - Models for the processes by which ideas and influence propagate through a social network have been studied in a number of domains, including the diffusion of medical and technological innovations, the sudden and widespread adoption of various strategies in game-theoretic settings, and the effects of "word of mouth" in the promotion of new products. Recently, motivated by the design of viral marketing strategies, Domingos and Richardson posed a fundamental algorithmic problem for such social... KW - influence KW - social_networks AU - Kempe, D AU - Kleinberg, J AU - Tardos, E PY - 2003/// UR - http://citeseer.ist.psu.edu/kempe03maximizing.html ER -

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