The Costs and Benefits of Metaphor

by: Ira A Noveck, Maryse Bianco, Alain Castry

Metaphor and Symbol, Vol. 16, No. 1. (2001), pp. 109-121.

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Abstract

Many researchers consider metaphor so fundamental to psychological activity that they claim that it does not require extra cognitive effort to process. We do not dispute that metaphors are natural to human cognition, but we argue that a metaphor's relative ease of use should not be confounded with an expectation that it prompts no extra effort. As many studies show (including those presented here), metaphors often come with costs when compared to nonfigurative controls (e.g., longer processing times). However, we also argue that the extra costs associated with an apt metaphor should come with benefits. This analysis, based on relevance theory, does a good job of accounting for some overlooked psycholinguistic findings concerning metaphor processing.

@article{citeulike:2723117, abstract = {Many researchers consider metaphor so fundamental to psychological activity that they claim that it does not require extra cognitive effort to process. We do not dispute that metaphors are natural to human cognition, but we argue that a metaphor's relative ease of use should not be confounded with an expectation that it prompts no extra effort. As many studies show (including those presented here), metaphors often come with costs when compared to nonfigurative controls (e.g., longer processing times). However, we also argue that the extra costs associated with an apt metaphor should come with benefits. This analysis, based on relevance theory, does a good job of accounting for some overlooked psycholinguistic findings concerning metaphor processing.}, author = {Noveck, Ira A. and Bianco, Maryse and Castry, Alain }, citeulike-article-id = {2723117}, doi = {http://dx.doi.org/10.1207/S15327868MS1601\&2\_8}, journal = {Metaphor and Symbol}, keywords = {language, metaphor, pragmatics, relevance}, number = {1}, pages = {109--121}, posted-at = {2008-04-27 04:26:26}, priority = {0}, publisher = {Psychology Press}, title = {The Costs and Benefits of Metaphor}, url = {http://dx.doi.org/10.1207/S15327868MS1601\&2\_8}, volume = {16}, year = {2001} }

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TY - JOUR ID - citeulike:2723117 L3 - citeulike-article-id:2723117 TI - The Costs and Benefits of Metaphor JF - Metaphor and Symbol VL - 16 IS - 1 SP - 109 EP - 121 PB - Psychology Press N2 - Many researchers consider metaphor so fundamental to psychological activity that they claim that it does not require extra cognitive effort to process. We do not dispute that metaphors are natural to human cognition, but we argue that a metaphor's relative ease of use should not be confounded with an expectation that it prompts no extra effort. As many studies show (including those presented here), metaphors often come with costs when compared to nonfigurative controls (e.g., longer processing times). However, we also argue that the extra costs associated with an apt metaphor should come with benefits. This analysis, based on relevance theory, does a good job of accounting for some overlooked psycholinguistic findings concerning metaphor processing. KW - language KW - metaphor KW - pragmatics KW - relevance AU - Noveck, Ira AU - Bianco, Maryse AU - Castry, Alain PY - 2001/// UR - http://dx.doi.org/10.1207/S15327868MS1601&2_8 ER -

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