Impact of search engines on page popularity

@inproceedings{Cho04:Impact, abstract = {Recent studies show that a majority of Web page accesses are referred by search engines. In this paper we study the widespread use of Web search engines and its impact on the ecology of the Web. In particular, we study how much impact search engines have on the popularity evolution of Web pages. For example, given that search engines return currently popular" pages at the top of search results, are we somehow penalizing newly created pages that are not very well known yet? Are popular pages getting even more popular and new pages completely ignored? We first show that this unfortunate trend indeed exists on the Web through an experimental study based on real Web data. We then analytically estimate how much longer it takes for a new page to attract a large number of Web users when search engines return only popular pages at the top of search results. Our result shows that search engines can have an immensely worrisome impact on the discovery of new Web pages.}, address = {New York, NY, USA}, author = {Cho, Junghoo and Roy, Sourashis }, booktitle = {WWW '04: Proceedings of the 13th international conference on World Wide Web}, citeulike-article-id = {1067156}, doi = {10.1145/988672.988676}, isbn = {158113844X}, keywords = {search-engines}, pages = {20--29}, posted-at = {2007-01-25 15:56:10}, priority = {0}, publisher = {ACM Press}, title = {Impact of search engines on page popularity}, url = {http://portal.acm.org/citation.cfm?id=988672.988676}, year = {2004} }

TY - CONF ID - Cho04:Impact L3 - citeulike-article-id:1067156 TI - Impact of search engines on page popularity T2 - WWW '04: Proceedings of the 13th international conference on World Wide Web SP - 20 EP - 29 AD - New York, NY, USA PB - ACM Press SN - 158113844X N2 - Recent studies show that a majority of Web page accesses are referred by search engines. In this paper we study the widespread use of Web search engines and its impact on the ecology of the Web. In particular, we study how much impact search engines have on the popularity evolution of Web pages. For example, given that search engines return currently popular" pages at the top of search results, are we somehow penalizing newly created pages that are not very well known yet? Are popular pages getting even more popular and new pages completely ignored? We first show that this unfortunate trend indeed exists on the Web through an experimental study based on real Web data. We then analytically estimate how much longer it takes for a new page to attract a large number of Web users when search engines return only popular pages at the top of search results. Our result shows that search engines can have an immensely worrisome impact on the discovery of new Web pages. KW - search-engines AU - Cho, Junghoo AU - Roy, Sourashis PY - 2004/// UR - http://portal.acm.org/citation.cfm?id=988672.988676 ER -