Agenda Setting and Issue Salience Online

by: Marilyn Roberts, Wayne Wanta, Tzong-Horng Dzwo

Communication Research, Vol. 29, No. 4. (1 August 2002), pp. 452-465.

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Abstract

This study examined the agenda-setting process and the role it may play onthe Internet, specifically in electronic bulletin boards (EBB). Online mediacoverage of four issues from five news media were downloaded during the1996 fall political campaign. The frequency of EBB discussions of each issueserved as the surrogate for the public agenda. An ARIMA model crosscorrelationaltest showed EBB discussions of three issues-immigration,health care, and taxes-correlated with news media coverage, with time lagsvarying from 1 day to 7 days. Only for abortion did the media have no apparentagenda-setting effect. Media coverage apparently can provide individualswith information they can use in their EBB specific-issue discussions. 10.1177/0093650202029004004

@article{citeulike:1666612, abstract = {This study examined the agenda-setting process and the role it may play onthe Internet, specifically in electronic bulletin boards (EBB). Online mediacoverage of four issues from five news media were downloaded during the1996 fall political campaign. The frequency of EBB discussions of each issueserved as the surrogate for the public agenda. An ARIMA model crosscorrelationaltest showed EBB discussions of three issues-immigration,health care, and taxes-correlated with news media coverage, with time lagsvarying from 1 day to 7 days. Only for abortion did the media have no apparentagenda-setting effect. Media coverage apparently can provide individualswith information they can use in their EBB specific-issue discussions. 10.1177/0093650202029004004}, author = {Roberts, Marilyn and Wanta, Wayne and Dzwo, Tzong-Horng }, citeulike-article-id = {1666612}, doi = {http://dx.doi.org/10.1177/0093650202029004004}, journal = {Communication Research}, keywords = {agendasetting, da, februar08, folksonomy, planb}, month = {August}, number = {4}, pages = {452--465}, posted-at = {2008-02-29 23:42:28}, priority = {2}, title = {Agenda Setting and Issue Salience Online}, url = {http://dx.doi.org/10.1177/0093650202029004004}, volume = {29}, year = {2002} }

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TY - JOUR ID - citeulike:1666612 L3 - citeulike-article-id:1666612 TI - Agenda Setting and Issue Salience Online JF - Communication Research VL - 29 IS - 4 SP - 452 EP - 465 N2 - This study examined the agenda-setting process and the role it may play onthe Internet, specifically in electronic bulletin boards (EBB). Online mediacoverage of four issues from five news media were downloaded during the1996 fall political campaign. The frequency of EBB discussions of each issueserved as the surrogate for the public agenda. An ARIMA model crosscorrelationaltest showed EBB discussions of three issues-immigration,health care, and taxes-correlated with news media coverage, with time lagsvarying from 1 day to 7 days. Only for abortion did the media have no apparentagenda-setting effect. Media coverage apparently can provide individualswith information they can use in their EBB specific-issue discussions. 10.1177/0093650202029004004 KW - agendasetting KW - da KW - februar08 KW - folksonomy KW - planb AU - Roberts, Marilyn AU - Wanta, Wayne AU - Dzwo, Tzong-Horng PY - 2002/08/01/ UR - http://dx.doi.org/10.1177/0093650202029004004 ER -

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