Google Bombing from a Time Perspective

@article{citeulike:2672906, abstract = {Google bombing is a collective attempt to change the placement of some documents in Google's result list for a given query. This can be achieved by extensive linking to the page to be promoted, since Google's ranking algorithm takes into account the quantity and quality of links pointing to a page. This article investigates whether the effects of Google bombing are long term or whether the interest in promoting a page diminishes over time. Nine Google bombs that were once successful and were 10-40 months old as of August 2005 were examined, and the content of a random 20\% of the pages linking to the targeted pages was analyzed. The results of the content analysis show that the behavior of the Google bombs over time seems to be dependent on the type of Google bomb (humor, ego, or ideological) and on the community promoting the bombed page. Six of the targeted pages still occupied top positions, while three lost their effect over time.}, author = {Bar-Ilan, Judit }, citeulike-article-id = {2672906}, doi = {10.1111/j.1083-6101.2007.00356.x}, issn = {1083-6101}, journal = {Journal of Computer-Mediated Communication}, keywords = {link-analysis, relevance, search-engine-evaluation}, month = {April}, pages = {910--938}, posted-at = {2008-04-15 12:24:09}, priority = {2}, publisher = {Blackwell Publishing}, title = {Google Bombing from a Time Perspective}, url = {http://dx.doi.org/10.1111/j.1083-6101.2007.00356.x}, year = {2007} }

TY - JOUR ID - citeulike:2672906 L3 - citeulike-article-id:2672906 TI - Google Bombing from a Time Perspective JF - Journal of Computer-Mediated Communication SP - 910 EP - 938 PB - Blackwell Publishing SN - 1083-6101 N2 - Google bombing is a collective attempt to change the placement of some documents in Google's result list for a given query. This can be achieved by extensive linking to the page to be promoted, since Google's ranking algorithm takes into account the quantity and quality of links pointing to a page. This article investigates whether the effects of Google bombing are long term or whether the interest in promoting a page diminishes over time. Nine Google bombs that were once successful and were 10-40 months old as of August 2005 were examined, and the content of a random 20% of the pages linking to the targeted pages was analyzed. The results of the content analysis show that the behavior of the Google bombs over time seems to be dependent on the type of Google bomb (humor, ego, or ideological) and on the community promoting the bombed page. Six of the targeted pages still occupied top positions, while three lost their effect over time. KW - link-analysis KW - relevance KW - search-engine-evaluation AU - Bar-Ilan, Judit PY - 2007/04// UR - http://dx.doi.org/10.1111/j.1083-6101.2007.00356.x ER -