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タグ: marketing [133 articles]

Recent papers classified by the tag marketing.
  • Framing a price bundle: the case of "buy/get" offers
    Journal of Product and Brand Management, Vol. 14, No. 2. (February 2005), pp. 123-128.
    by Priya Raghubir
    posted to bundles marketing price prices by zenzenzen on 2007-05-22 11:54:10 as ***** along with 1 person umbrajp
  • The Dynamics of Viral Marketing
    (5 Sep 2005)
    by Jurij Leskovec, Lada A Adamic, Bernardo A Huberman
    posted to acceptance bass marketing modelling user viral by zenzenzen on 2007-05-22 11:56:02 as ***** along with 10 people ansobol pdlug Borelli BarrosH mukundn proportional craigtalbert scis0000001 strom23 magnien
  • Economic Action and Social Structure: The Problem of Embeddedness
    The American Journal of Sociology, Vol. 91, No. 3. (1985), pp. 481-510.
    by Mark Granovetter
    posted to marketing network by YenBen on 2007-10-21 11:51:28 as ** along with 8 people and 1 group amoore88 mbliemel ElFishski jgoebel strohan rlai l_i_l_i_n_2001 Malc MITCCI
  • Incentive Systems in Multi-Level Markets for Virtual Goods
    (17 Jun 2005)
    by Andreas U Schmidt
    posted to economics intellecture_property marketing by xxc on 2005-08-27 18:14:17 as **** along with 2 groups Blog_and_Wiki_Research Wikipedia
  • Taking Traditional Knowledge to the Market: The Commoditization of Indian Medicine
    Anthropology & Medicine, Vol. 13, No. 3. (December 2006), pp. 225-236.
    by Bode, Maarten
    posted to ayurveda herbs marketing modernisation by wujastyk on 2007-09-26 18:05:46 as read
  • IBM
    by Buck Rodgers, Robert L Shook
    posted to marketing by vdbina on 2008-04-18 08:10:41 as **
  • Public Marketing. Marketing-Management für den öffentlichen Sektor
    by Stefanie Hohn
    posted to diplomarbeit management marketing organisationsentwicklung public studium by utopie on 2008-04-11 16:02:52 as **
  • notes Entertainment Marketing and Experiential Consumption
    Journal of Marketing Communications, Vol. 12, No. 1. (2006), pp. 63-75.
    by Christopher Hackley, Rungpaka Tiwsakul
    posted to marketing consumption by ulli7130 on 2007-01-16 16:21:30 as *** along with 1 person babcsek
  • Marketing actions can modulate neural representations of experienced pleasantness
    Proceedings of the National Academy of Sciences (14 January 2008), 0706929105.
    by Hilke Plassmann, John O'Doherty, Baba Shiv, Antonio Rangel
    posted to marketing placebo by timsenior on 2008-06-16 10:41:57 as ** along with 2 people dullhunk Jozefs
  • Relationship marketing in a hospital library.
    Med Ref Serv Q, Vol. 24, No. 4. (2005), pp. 89-97.
    by AL Enyeart, D Weaver
    posted to accountmanagement library marketing medical relationship by testdriverone on 2005-11-27 10:57:33 as ***** along with 7 groups remote CSCW Librarians Semantic-Social-Networks Medical_Education Personal-Information-Management Evidence-based-medicine
  • Branding in the United Kingdom public library service
    New Library World, Vol. 106, No. 1-2. (1 January 2005), 16.
    by David Hood, Kay Henderson
    posted to branding libraries marketing services by testdriverone on 2005-11-26 17:58:19 as **** along with 2 people and 9 groups kslibrarian magnusenger DocSci remote CSCW Librarians Semantic-Social-Networks OpenArchive Medical_Education Personal-Information-Management Evidence-based-medicine
  • Life course perspectives on consumer behavior
    Journal of the Academy of Marketing Science, Vol. 35, No. 2. (19 June 2007), pp. 295-307.
    by George Moschis
    posted to babyboomers lifecourse marketing olderadults by teachingaging on 2007-09-13 19:45:50 as ***
  • Life-changing events and marketing opportunities
    Journal of Targeting, Measurement and Analysis for Marketing, Vol. 14, No. 2. (2006), pp. 115-128.
    by Mathur, Anil, Lee, Euehun, Moschis, P George
    posted to demographic lifecourse marketing olderadults research by teachingaging on 2007-09-13 19:15:05 as ** along with 1 person MarkEting
  • WebStra: a web-based intelligent system for formulating marketing strategies and associated e-commerce strategies
    Marketing Intelligence & Planning, Vol. 22, No. 7., 751.
    by Shuliang Li
    posted to marketing strategies by syrbrian99 on 2005-11-21 18:16:49 as **** along with 1 person MarkEting
  • A Model of Tourist Information Search Behavior
    Journal of Travel Research, Vol. 37, No. 3. (1 February 1999), pp. 220-230.
    by Dale Fodness, Brian Murray
    posted to marketing tourism by sweetdreamerit on 2008-09-01 09:30:33 as **
  • A Typology of Tourist Information Search Strategies
    Journal of Travel Research, Vol. 37, No. 2. (1 November 1998), pp. 108-119.
    by Dale Fodness, Brian Murray
    posted to marketing tourism by sweetdreamerit on 2008-09-01 09:29:56 as **
  • Marketing and health libraries
    Health Information and Libraries Journal, Vol. 21, No. 4., 237.
    by Maurice Wakeham
    posted to library marketing by sutterlibrarian on 2005-02-15 17:25:04 as ** along with 1 person kpage
  • The Tipping Point: How Little Things Can Make a Big Difference
    (07 January 2002)
    by Malcolm Gladwell
    posted to book marketing by strom23 on 2006-08-18 19:43:04 as ** along with 28 people and 10 groups korakot A_Olympia warters zephoria toomash RyanSchultz carlblesius akl jolilius tsprau2 scoobyfoo harperf seawidget tystl pedagogicapprentice cobotelar librarywebchic caporaso avivagabriel IOs lsoller jenna suizan sharona yuyuyu niccolo antzil ardt Philosophy_of_Information Blog_and_Wiki_Research mgh-lcs TUCS-ES_Lab digital_youth Librarians hst-bmi GroupLens CMS biomedical-nlp
  • The Big Moo : Stop Trying to Be Perfect and Start Being Remarkable
    (20 October 2005)
    by The, Seth Godin
    posted to books marketing by strom23 on 2006-08-18 19:41:00 as * along with 1 person jarkko
  • Information diffusion through blogspace
    (2004), pp. 491-501.
    by Daniel Gruhl, R Guha, David Liben-Nowell, Andrew Tomkins
    posted to blogspace graph-theory influence marketing tdt by ssn on 2008-01-21 19:51:34 as read along with 1 person fryanpan
  • The dynamics of viral marketing
    (2006), pp. 228-237.
    by Jure Leskovec, Lada A Adamic, Bernardo A Huberman
    posted to blogspace dynamics graph-theory marketing social-analysis by ssn on 2008-01-18 09:28:24 as read
  • Sex and the City-State: A Study of Sexual Discourse in Singaporean Women's Magazines
    Asian Journal of Communication, Vol. 17, No. 3. (September 2007), pp. 231-245.
    by Pugsley, C Peter
    posted to gender magazines marketing sex singapore by sobendorf on 2008-02-16 18:02:29 as **
  • Audience Construction and Culture Production: Marketing Surveillance in the Digital Age
    The Annals of the American Academy of Political and Social Science, Vol. 597, No. 1., 103.
    by Joseph Turow
    posted to culture data internet marketing media technology by seyduna on 2006-01-02 00:51:40 as ***
  • notes Biometric marketing: targeting the online consumer
    Commun. ACM, Vol. 49, No. 8. (August 2006), pp. 60-66.
    by Alexander P Pons
    posted to biometric marketing by seungwon on 2006-07-31 20:10:29 as ** along with 1 group VT_DLRL
  • notes A dynamic diffusion model for managing customer's expectation and satisfaction
    Technological Forecasting and Social Change, Vol. 73, No. 6. (July 2006), pp. 648-665.
    by Seung-Jun Yeon, Sang-Hyun Park, Sang-Wook Kim
    posted to customer_satisifcation hype_cycles marketing by ryanw on 2008-02-12 22:24:25 as ***** along with 1 group ITC4001
  • Knowledge-sharing and influence in online social networks via viral marketing
    Commun. ACM, Vol. 46, No. 12. (December 2003), pp. 300-307.
    by Mani R Subramani, Balaji Rajagopalan
    posted to marketing networks sharing by rrbarb on 2008-07-22 22:30:09 as ** along with 2 people Karatas tnhh
  • Fundamentals of service science
    Journal of the Academy of Marketing Science, Vol. 36, No. 1. (7 March 2008), pp. 18-20.
    by Paul Maglio, Jim Spohrer
    posted to marketing by rrbarb on 2008-07-30 10:27:40 as ** along with 2 people tempusbinder tsmura
  • notes A Test of Alternative Measures of Disconfirmation*
    Decision Sciences, Vol. 34, No. 1. (2003), pp. 31-62.
    by Richard A Spreng, Thomas J Page
    posted to consumerforesight marketing by Rohrbeck on 2007-08-18 10:10:30 as **
  • Advertising & Marketing the Distance Learning Program
    The Survey of Distance Learning Programs in Higher Education, pp. 89-101.
    by Primary R Group
    posted to distance education marketing by rochefort on 2008-06-17 15:11:55 as ** along with 2 people akipta cwlandrum
  • Predictably Irrational: The Hidden Forces That Shape Our Decisions
    (19 February 2008)
    by Dan Ariely
    posted to economics management marketing psychology by rizomatica on 2008-04-28 18:52:34 as read along with 1 person and 1 group mikejedw PETLab
  • The New Influencers: A Marketer's Guide to the New Social Media
    (15 April 2007)
    by Paul Gillin
    posted to marketing social-networking by rizomatica on 2008-04-16 16:27:40 as **
  • Marketing to the Social Web: How Digital Customer Communities Build Your Business
    (22 June 2007)
    by Larry Weber
    posted to ebusiness marketing social-networking web20 by rizomatica on 2008-04-16 16:18:40 as ** along with 1 person faiM
  • The Age of Engage: Reinventing Marketing for Today's Connected, Collaborative, and Hyperinteractive Culture
    (01 March 2008)
    by Denise Shiffman
    posted to marketing social-networking web20 by rizomatica on 2008-04-16 16:33:50 as *****
  • A Dynamic Model of Purchase Timing with Application to Direct Marketing
    Journal of the American Statistical Association, Vol. 94, No. 446. (1999), pp. 365-374.
    by Greg M Allenby, Robert P Leone, Lichung Jen
    posted to consumer credit marketing panel-data by QFRMC on 2006-08-02 15:46:07 as read along with 1 group QFRMC_ConsumerCredit
  • The Value of Purchase History Data in Target Marketing
    Marketing Science, Vol. 5, No. 4. (1996), pp. 321-340.
    by Peter E Rossi, Robert E Mcculloch, Greg M Allenby
    posted to bayesian consumer credit hierachical marketing models by QFRMC on 2006-08-16 11:51:14 as read along with 1 person and 1 group knowlengr QFRMC_ConsumerCredit
  • Customer lifetime value research in marketing: A review and future directions
    Journal of Interactive Marketing, Vol. 16, No. 2. (2002), pp. 34-46.
    by Dipak Jain, Siddhartha S Singh
    posted to clv consumer credit marketing segmentation by QFRMC on 2008-02-04 14:55:42 as ** along with 2 people and 1 group abrentnall rfalko QFRMC_ConsumerCredit
  • Estimating CLV using aggregated data: The Tuscan Lifestyles> case revisited
    Journal of Interactive Marketing, Vol. 21, No. 3. (2007), pp. 55-71.
    by Peter S Fader, Bruce GS Hardie, Kinshuk Jerath
    posted to clv consumer credit marketing segmentation by QFRMC on 2008-02-04 14:54:02 as ** along with 1 person and 1 group abrentnall QFRMC_ConsumerCredit
  • Determining the appropriate amount of data for classifying consumers for direct marketing purposes
    Journal of Interactive Marketing, Vol. 17, No. 3. (2003), pp. 5-28.
    by Carrie M Heilman, Frederick Kaefer, Samuel D Ramenofsky
    posted to classification consumer credit marketing by QFRMC on 2006-08-16 11:41:26 as read along with 1 group QFRMC_ConsumerCredit
  • Evaluating Online Direct-to-Consumer Marketing of Genetic Tests: Informed Choices or Buyers Beware?
    Genet Test, Vol. 12, No. 1. (2008), pp. 13-23.
    by R Geransar, E Einsiedel
    posted to direct-to-consumer genetic-testing marketing by PredictER on 2008-04-01 18:17:06 as **
  • The impact of altruism and envy on competitive behavior and satisfaction
    International Journal of Research in Marketing, Vol. 18, No. 1-2. (June 2001), pp. 5-17.
    by Donald R Lehmann
    posted to marketing by potvurka on 2007-09-12 09:12:28 as **
  • Emancipation, Epiphany and Resistance: On the Underimagined and Overdetermined in Critical Marketing
    Journal of Marketing Management, Vol. 22, No. 5-6. (June 2006), pp. 505-528.
    by Brownlie, Douglas
    posted to critical marketing by polomj on 2008-04-10 03:53:12 as **
  • A Communication-Based Marketing Model for Managing Relationships
    Journal of Marketing, Vol. 62, No. 2. (1998), pp. 1-13.
    by Tom Duncan, Sandra E Moriarty
    posted to marketing model relationships by polomj on 2008-04-10 03:21:05 as ** along with 2 people AlexanderSeverinsen MarkEting
  • New technology and the changing role of marketing
    (2004), pp. 284-296.
    by A Tapp
    posted to marketing technology trends by polomj on 2008-04-10 03:26:01 as ** along with 3 people cegaraujo MarkEting Jordy
  • Marketing is everything: the view from the street
    Marketing Intelligence & Planning, Vol. 25, No. 1. (2007), pp. 11-16.
    by Saren, Michael
    posted to critical marketing theory trends by polomj on 2008-04-10 03:50:18 as ** along with 1 person petertcp
  • From genericide to viral marketing: on 'brand'
    pp. 331-357.
    by RE Moore
    posted to anthropology capitalism linguistic marketing by philomela on 2007-01-06 06:02:07 as **** along with 1 person bluecricket
  • Net Gain: Expanding Markets Through Virtual Communities
    (01 January 1997)
    by Hagel, AG Armstrong
    posted to community marketing by paulvb on 2007-08-02 11:24:34 as read along with 2 people R13 wincognito
  • `Marketing' species conservation
    Nature, Vol. 404, No. 6781. (27 April 2000), pp. 923-924.
    by RE Gullison, RE Rice, AG Blundell
    posted to certification conservation economic marketing species trade by pablosinovas on 2006-10-24 12:26:47 as ** along with 1 person sarahlucyclark
  • Ambient Findability
    (26 September 2005)
    by Peter Morville
    posted to marketing web by OriginalLurch on 2007-06-11 11:00:53 as ** along with 52 people and 18 groups rex draggin rabourn rickl neilernst tyfn fmatthes scholz riadlem alisonruth klever wcrosbie anarchitect cephas Jenneke slariccia stagediver hc epaterson kbuxton scottmoody hannont spinster Anon lauggh umbra googya dartar meikipp deniset beatty sjp6 voiklis Susie jodi ak rashford Ghaylam jamesjbrownjr avivagabriel pins hopetillman mzygmunt astab jgrann mistermagister nerdbasher msampson lauras Carol_Perryman qbu quianominorleo Blog_and_Wiki_Research CSCW Sociology Librarians Ubicomp Wikipedia CoP_CMS semantic-multicast-routing folksonomy ETEC533 what_is_a_library SITCRC atomique WatzekLibrary EnvironmentalStudies ColDyn clab MASSS
  • Sustainability labelling schemes: the logic of their claims and their functions for stakeholders
    Business Strategy and the Environment, Vol. 12, No. 4. (2003), pp. 254-264.
    by Joop de Boer
    posted to behaviour consumer consumption environmental knowledge marketing by nvexler on 2007-10-14 03:28:16 as **
  • Maximizing the spread of influence through a social network
    (2003)
    by D Kempe, J Kleinberg, E Tardos
    posted to combinatorialoptimization combinatorics marketing socialnetworks submodularity by mukundn on 2005-11-30 22:28:52 as ** along with 12 people and 6 groups korakot trunov A_Olympia pdlug yish scis0000001 krisl avivagabriel adriandefroment mangesh deysandeep mjchernyk Philosophy_of_Information Blog_and_Wiki_Research mathgamespatterns dtl vds-arg eni
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