Sun, 20 Jul 2008 21:41:50 BST CiteULike: stefanherzog preference http://www.citeulike.org/user/stefanherzog/tag/preference CiteULike.org en-gb Copyright © 2004-2008 citeulike.org http://www.citeulike.org/user/stefanherzog/article/738518 <i>Psychological Science, Vol. 17, No. 7. (July 2006), pp. 583-587.</i> Preschoolers' Current Desires Warp Their Choices for the Future Atance M Cristina Meltzoff N Andrew doi:10.1111/j.1467-9280.2006.01748.x Psychological Science, Vol. 17, No. 7. (July 2006), pp. 583-587. 2006-07-04T22:10:59-00:00 2006 Psychological Science 0956-7976 17 7 583 587 Blackwell Publishing choice desire developmental prediction preference http://www.citeulike.org/user/stefanherzog/article/300424 <i>Organizational Behavior and Human Decision Processes, Vol. 98, No. 1. (September 2005), pp. 54-65.</i><br /><br />Previous research has found that changes in irrelevant information, evaluation scales, or evaluation modes can lead to preference reversals. Drawing upon prospect theory, we introduced number size preference reversals, which occur under two conditions sharing identical information, evaluation mode, and evaluation scale. That is, for multiple options that have tradeoffs between attributes, an option is favored more when its superior attribute is framed with small numbers than when it is framed with large numbers. We tested the number size preference reversal in six experiments, demonstrating that it occurred in different background settings, remained stable when different evaluation scales were used, and was not contingent upon positive-negative attribute frames. Comparing two tiny giants or two huge dwarfs? Preference reversals owing to number size framing, Kin Wong Jessica Kwong doi:10.1016/j.obhdp.2005.04.002 Organizational Behavior and Human Decision Processes, Vol. 98, No. 1. (September 2005), pp. 54-65. 2005-08-22T15:37:20-00:00 2005 Organizational Behavior and Human Decision Processes 98 1 54 65 decision-making preference preference-reversal prospect-theory