Thu, 21 Aug 2008 15:44:13 BST CiteULike: stefanherzog deliberation http://www.citeulike.org/user/stefanherzog/tag/deliberation CiteULike.org en-gb Copyright © 2004-2008 citeulike.org http://www.citeulike.org/user/stefanherzog/article/771123 <i>Journal of Economic Psychology, Vol. 27, No. 3. (June 2006), pp. 386-401.</i><br /><br />The curvature of utility functions varies between people. We suggest that there is a relationship between individual differences in preferred decision mode (intuition vs. deliberation) and the curvature of the individual utility function. In this study the utility functions of the subjects were assessed using a lottery-based elicitation method and related to the relative preference for intuition vs. deliberation. We found that people who prefer the deliberative mode have a utility function that is more linear than the utility function of people who prefer the intuitive mode. We suggest that intuitive people's decisions mirror a feeling of risk and lead to behavior which is not risk neutral. They may have additionally integrated affective reactions towards the stimuli into the decision biasing their decision towards the affective reaction. Deliberate decision-makers seem to perform time consuming cognitive operations (apparently not just calculation) leading to more risk neutral decisions and a more linear utility function. Explaining heterogeneity in utility functions by individual differences in decision modes Daniel Schunk Cornelia Betsch doi:10.1016/j.joep.2005.08.003 Journal of Economic Psychology, Vol. 27, No. 3. (June 2006), pp. 386-401. 2006-07-24T12:35:19-00:00 2006 Journal of Economic Psychology 27 3 386 401 curve deliberation intuition utility http://www.citeulike.org/user/stefanherzog/article/507926 <i>Science, Vol. 311, No. 5763. (17 February 2006), pp. 1005-1007.</i><br /><br />Contrary to conventional wisdom, it is not always advantageous to engage in thorough conscious deliberation before choosing. On the basis of recent insights into the characteristics of conscious and unconscious thought, we tested the hypothesis that simple choices (such as between different towels or different sets of oven mitts) indeed produce better results after conscious thought, but that choices in complex matters (such as between different houses or different cars) should be left to unconscious thought. Named the "deliberation-without-attention" hypothesis, it was confirmed in four studies on consumer choice, both in the laboratory as well as among actual shoppers, that purchases of complex products were viewed more favorably when decisions had been made in the absence of attentive deliberation. On Making the Right Choice: The Deliberation-Without-Attention Effect Ap Dijksterhuis Maarten Bos Loran Nordgren Rick van Baaren doi:10.1126/science.1121629 Science, Vol. 311, No. 5763. (17 February 2006), pp. 1005-1007. 2006-02-17T17:51:40-00:00 2006 Science 311 5763 1005 1007 choice deliberation dijksterhuis judgment utt