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Foundations of Corporate Success

最近発刊の雑誌の目次より: Foundations of Corporate Success © Oxford Scholarship Online Monographs
  • Full Text
    Foundations of Corporate Success, pp. i-416.
    by Kay, John
  • I. Corporate Success
    Foundations of Corporate Success, pp. 1-3.
    by Kay, John
  • Chapter 1. The Structure of Strategy
    Foundations of Corporate Success, pp. 3-19.
    by Kay, John
  • Chapter 2. Adding Value
    Foundations of Corporate Success, pp. 19-31.
    by Kay, John
  • II. Business Relationships
    Foundations of Corporate Success, pp. 31-33.
    by Kay, John
  • Chapter 3. Co-Operation and Co-Ordination
    Foundations of Corporate Success, pp. 33-50.
    by Kay, John
  • Chapter 4. Relationships and Contracts
    Foundations of Corporate Success, pp. 50-63.
    by Kay, John
  • III. Distinctive Capabilities
    Foundations of Corporate Success, pp. 63-66.
    by Kay, John
  • Chapter 5. Architecture
    Foundations of Corporate Success, pp. 66-87.
    by Kay, John
  • Chapter 6. Reputation
    Foundations of Corporate Success, pp. 87-101.
    by Kay, John
  • Chapter 7. Innovation
    Foundations of Corporate Success, pp. 101-113.
    by Kay, John
  • Chapter 8. Strategic Assets
    Foundations of Corporate Success, pp. 113-125.
    by Kay, John
  • IV. From Distinctive Capabilities to Competitive Advantage
    Foundations of Corporate Success, pp. 125-127.
    by Kay, John
  • Chapter 9. Markets
    Foundations of Corporate Success, pp. 127-144.
    by Kay, John
  • Chapter 10. Mergers
    Foundations of Corporate Success, pp. 144-160.
    by Kay, John
  • Chapter 11. Sustainability
    Foundations of Corporate Success, pp. 160-181.
    by Kay, John
  • Chapter 12. Appropriability
    Foundations of Corporate Success, pp. 181-192.
    by Kay, John
  • Chapter 13. The Value of Competitive Advantage
    Foundations of Corporate Success, pp. 192-219.
    by Kay, John
  • V. Competitive Strategies
    Foundations of Corporate Success, pp. 219-221.
    by Kay, John
  • Chapter 14. Pricing and Positioning, 1
    Foundations of Corporate Success, pp. 221-235.
    by Kay, John
  • Chapter 15. Pricing and Positioning, 2
    Foundations of Corporate Success, pp. 235-251.
    by Kay, John
  • Chapter 16. Advertising and Branding
    Foundations of Corporate Success, pp. 251-267.
    by Kay, John
  • Chapter 17. Vertical Relationships
    Foundations of Corporate Success, pp. 267-283.
    by Kay, John
  • VI. The Strategic Audit
    Foundations of Corporate Success, pp. 283-285.
    by Kay, John
  • Chapter 18. The Industry
    Foundations of Corporate Success, pp. 285-302.
    by Kay, John
  • Chapter 19. The Firm
    Foundations of Corporate Success, pp. 302-320.
    by Kay, John
  • Chapter 20. The Nation
    Foundations of Corporate Success, pp. 320-335.
    by Kay, John
  • VII. The Future of Strategy
    Foundations of Corporate Success, pp. 335-337.
    by Kay, John
  • Chapter 21. A Brief History of Business Strategy
    Foundations of Corporate Success, pp. 337-364.
    by Kay, John
  • Chapter 22. Conclusions
    Foundations of Corporate Success, pp. 364-416.
    by Kay, John
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