Changing Minds: The Art And Science of Changing Our Own And Other People's Minds (Leadership for the Common Good)

@book{citeulike:843585, abstract = {{Think about the last time you tried to change someone's mind about something important: a voter's political beliefs; a customer's favorite brand; a spouse's decorating taste. Chances are you weren't successful in shifting that person's beliefs in any way. In his book, Changing Minds, Harvard psychologist Howard Gardner explains what happens during the course of changing a mind - and offers ways to influence that process. <P>Remember that we don't change our minds overnight, it happens in gradual stages that can be powerfully influenced along the way.This book provides insights that can broaden our horizons and shape our lives.}}, author = {Gardner, Howard }, citeulike-article-id = {843585}, howpublished = {Paperback}, isbn = {1422103293}, keywords = {business, i\_own\_it, psychology}, month = {September}, posted-at = {2006-09-15 05:14:10}, priority = {3}, publisher = {{Harvard Business School Press}}, title = {Changing Minds: The Art And Science of Changing Our Own And Other People's Minds (Leadership for the Common Good)}, url = {http://www.amazon.ca/exec/obidos/redirect?tag=citeulike09-20\&amp;path=ASIN/1422103293}, year = {2006} }

TY - BOOK ID - citeulike:843585 L3 - citeulike-article-id:843585 TI - Changing Minds: The Art And Science of Changing Our Own And Other People's Minds (Leadership for the Common Good) PB - {Harvard Business School Press} SN - 1422103293 N2 - {Think about the last time you tried to change someone's mind about something important: a voter's political beliefs; a customer's favorite brand; a spouse's decorating taste. Chances are you weren't successful in shifting that person's beliefs in any way. In his book, Changing Minds, Harvard psychologist Howard Gardner explains what happens during the course of changing a mind - and offers ways to influence that process. <P>Remember that we don't change our minds overnight, it happens in gradual stages that can be powerfully influenced along the way.This book provides insights that can broaden our horizons and shape our lives.} KW - business KW - i_own_it KW - psychology AU - Gardner, Howard PY - 2006/09/30/ UR - http://www.amazon.ca/exec/obidos/redirect?tag=citeulike09-20&amp;path=ASIN/1422103293 ER -