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Group: ThinkTank - with tag ttm-roi [3 articles]

グループ ThinkTank のメンバーが最近追加した論文の一覧 with tag ttm-roi
  • Integrating Information from Advertising and Trial: Processes and Effects on Consumer Response to Product Information
    Journal of Marketing Research, Vol. 30, No. 2. (1993), pp. 204-219.
    by Robert E Smith
    posted to ttm-roi by fommil to the group ThinkTank on 2008-01-24 14:16:12 as **
  • Ensuring Profitable Return-on-Investment (ROI) in Pharmaceutical Marketing
    (March 2007)
    by Andreé K Bates
    posted to ttm-roi by fommil to the group ThinkTank on 2008-01-24 14:14:34 as **
  • Consumer Response to Initial Product Trial: A Bayesian Analysis
    The Journal of Consumer Research, Vol. 7, No. 1. (1980), pp. 32-41.
    by Carol A Scott, Richard F Yalch
    posted to ttm-roi by fommil to the group ThinkTank on 2008-01-24 14:10:26 as **
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