Survival Is Not Enough: Why Smart Companies Abandon Worry and Embrace Change

@book{citeulike:461882, abstract = {{In <I>Survival Is Not Enough</I>, former Yahoo executive and author of <I>Permission Marketing</I> Seth Godin turns his attention to the predominant issue facing all business today: change. Godin takes the perspective of an evolutionary biologist, borrowing ideas from the likes of Richard Dawkins, Jared Diamond, and Matt Ridley to formulate his own prescription for business survival, a concept he calls "zooming," which he defines as "stretching your limits without threatening your foundation." The result is a wide-ranging and eclectic menu of useful ideas that just about anyone looking to enhance their career, job satisfaction, and their company's prospects would do well to consider. <I>--Harry C. Edwards</I> } { <P>You can't embrace change any faster...can't make time for the synergy training workshop...can't deal with one more change management seminar. So stop changing. Evolve.<P>Evolution can be unleashed in your organization, effortlessly and gradually changing everything in its path. By teaching your company to "zoom" -- embrace change without pain -- you'll have a company that evolves and ultimately attracts people who drive it to evolve even faster.<P>In up or down markets, for companies in any industry, embrace the organic approach detailed in <I>Survival Is Not Enough</I> and you will always outperform the competition.<P>Here's practical advice on how to make the chaos we all must deal with an asset, not a threat.<P> }}, author = {Godin, Seth }, citeulike-article-id = {461882}, howpublished = {Paperback}, isbn = {0743233387}, keywords = {adaptability, amg, library}, month = {December}, posted-at = {2008-01-25 03:37:15}, priority = {2}, publisher = {{Free Press}}, title = {Survival Is Not Enough: Why Smart Companies Abandon Worry and Embrace Change}, url = {http://www.amazon.ca/exec/obidos/redirect?tag=citeulike09-20\&amp;path=ASIN/0743233387}, year = {2002} }

TY - BOOK ID - citeulike:461882 L3 - citeulike-article-id:461882 TI - Survival Is Not Enough: Why Smart Companies Abandon Worry and Embrace Change PB - {Free Press} SN - 0743233387 N2 - {In <I>Survival Is Not Enough</I>, former Yahoo executive and author of <I>Permission Marketing</I> Seth Godin turns his attention to the predominant issue facing all business today: change. Godin takes the perspective of an evolutionary biologist, borrowing ideas from the likes of Richard Dawkins, Jared Diamond, and Matt Ridley to formulate his own prescription for business survival, a concept he calls "zooming," which he defines as "stretching your limits without threatening your foundation." The result is a wide-ranging and eclectic menu of useful ideas that just about anyone looking to enhance their career, job satisfaction, and their company's prospects would do well to consider. <I>--Harry C. Edwards</I> } { <P>You can't embrace change any faster...can't make time for the synergy training workshop...can't deal with one more change management seminar. So stop changing. Evolve.<P>Evolution can be unleashed in your organization, effortlessly and gradually changing everything in its path. By teaching your company to "zoom" -- embrace change without pain -- you'll have a company that evolves and ultimately attracts people who drive it to evolve even faster.<P>In up or down markets, for companies in any industry, embrace the organic approach detailed in <I>Survival Is Not Enough</I> and you will always outperform the competition.<P>Here's practical advice on how to make the chaos we all must deal with an asset, not a threat.<P> } KW - adaptability KW - amg KW - library AU - Godin, Seth PY - 2002/12/03/ UR - http://www.amazon.ca/exec/obidos/redirect?tag=citeulike09-20&amp;path=ASIN/0743233387 ER -