The effort heuristic

by: J Kruger, D Wirtz, L Van Boven, TW Altermatt

Journal of Experimental Social Psychology, Vol. 40, No. 1. (January 2004), pp. 91-98.

View FullText article

DOI, IngentaConnect

Reviews [Write a review of this article]

There are no reviews of this article

Find related articles from these CiteULike users

stefanherzog, ACS-Basel (group)

Find related articles with these CiteULike tags

effort, heuristic, judgment

Abstract

The research presented here suggests that effort is used as a heuristic for quality. Participants rating a poem (Experiment 1), a painting (Experiment 2), or a suit of armor (Experiment 3) provided higher ratings of quality, value, and liking for the work the more time and effort they thought it took to produce. Experiment 3 showed that the use of the effort heuristic, as with all heuristics, is moderated by ambiguity: Participants were more influenced by effort when the quality of the object being evaluated was difficult to ascertain. Discussion centers on the implications of the effort heuristic for everyday judgment and decision-making.

@article{citeulike:34894, abstract = {The research presented here suggests that effort is used as a heuristic for quality. Participants rating a poem (Experiment 1), a painting (Experiment 2), or a suit of armor (Experiment 3) provided higher ratings of quality, value, and liking for the work the more time and effort they thought it took to produce. Experiment 3 showed that the use of the effort heuristic, as with all heuristics, is moderated by ambiguity: Participants were more influenced by effort when the quality of the object being evaluated was difficult to ascertain. Discussion centers on the implications of the effort heuristic for everyday judgment and decision-making.}, author = {Kruger, J. and Wirtz, D. and Van Boven, L. and Altermatt, T. W. }, citeulike-article-id = {34894}, doi = {http://dx.doi.org/10.1016/S0022-1031(03)00065-9\%20}, issn = {0022-1031}, journal = {Journal of Experimental Social Psychology}, keywords = {effort, heuristic, judgment}, month = {January}, number = {1}, pages = {91--98}, posted-at = {2005-02-23 14:23:11}, priority = {2}, publisher = {Elsevier Science}, title = {The effort heuristic}, url = {http://dx.doi.org/10.1016/S0022-1031(03)00065-9\%20}, volume = {40}, year = {2004} }

RIS record

TY - JOUR ID - citeulike:34894 L3 - citeulike-article-id:34894 TI - The effort heuristic JF - Journal of Experimental Social Psychology VL - 40 IS - 1 SP - 91 EP - 98 PB - Elsevier Science SN - 0022-1031 N2 - The research presented here suggests that effort is used as a heuristic for quality. Participants rating a poem (Experiment 1), a painting (Experiment 2), or a suit of armor (Experiment 3) provided higher ratings of quality, value, and liking for the work the more time and effort they thought it took to produce. Experiment 3 showed that the use of the effort heuristic, as with all heuristics, is moderated by ambiguity: Participants were more influenced by effort when the quality of the object being evaluated was difficult to ascertain. Discussion centers on the implications of the effort heuristic for everyday judgment and decision-making. KW - effort KW - heuristic KW - judgment AU - Kruger, J AU - Wirtz, D AU - Van Boven, L AU - Altermatt, TW PY - 2004/01// UR - http://dx.doi.org/10.1016/S0022-1031(03)00065-9%20 ER -

RIS BibTeX