Using a Fractional Factorial Design to Increase Direct Mail Response at Mother Jones Magazine

@article{citeulike:880558, author = {Ledolter and Johannes and Swersey and Arthur, J. }, citeulike-article-id = {880558}, doi = {http://dx.doi.org/10.1080/08982110600846622}, issn = {0898-2112}, journal = {Quality Engineering}, month = {December}, number = {4}, pages = {469--475}, posted-at = {}, publisher = {Taylor and Francis Ltd}, title = {Using a Fractional Factorial Design to Increase Direct Mail Response at Mother Jones Magazine}, url = {http://dx.doi.org/10.1080/08982110600846622}, volume = {18}, year = {2006} }

TY - JOUR ID - citeulike:880558 L3 - citeulike-article-id:880558 TI - Using a Fractional Factorial Design to Increase Direct Mail Response at Mother Jones Magazine JF - Quality Engineering VL - 18 IS - 4 SP - 469 EP - 475 PB - Taylor and Francis Ltd SN - 0898-2112 AU - Ledolter AU - Johannes AU - Swersey AU - Arthur, J PY - 2006/12// UR - http://dx.doi.org/10.1080/08982110600846622 ER -