Communicating brand personality: are the web sites doing the talking for food SMEs?

@article{citeulike:1646119, author = {Opoku and Ankomah, Robert and Abratt and Russell and Bendixen and Mike and Pitt and Leyland}, citeulike-article-id = {1646119}, doi = {http://dx.doi.org/10.1108/13522750710819702}, issn = {1352-2752}, journal = {Qualitative Market Research: An International Journal}, number = {4}, pages = {362--374}, posted-at = {}, publisher = {Emerald Group Publishing Limited}, title = {Communicating brand personality: are the web sites doing the talking for food SMEs?}, url = {http://dx.doi.org/10.1108/13522750710819702}, volume = {10}, year = {2007} }

TY - JOUR ID - citeulike:1646119 L3 - citeulike-article-id:1646119 TI - Communicating brand personality: are the web sites doing the talking for food SMEs? JF - Qualitative Market Research: An International Journal VL - 10 IS - 4 SP - 362 EP - 374 PB - Emerald Group Publishing Limited SN - 1352-2752 AU - Opoku AU - Ankomah, Robert AU - Abratt AU - Russell AU - Bendixen AU - Mike AU - Pitt AU - Leyland PY - 2007/// UR - http://dx.doi.org/10.1108/13522750710819702 ER -